Training and skills of the account manager

The account manager must maintain the image of the company to the clients, therefore, requires a broad training and multiple social skills.

•          To expand their business possibilities, companies must take special care of their customers.
•          Students interested in careers in Commerce, Business and even Marketing can opt for this profession typical of the contemporary era.
•          To exercise this profile, communication, negotiation and empathy skills are necessary.

Thanks to the new technologies and access facilities that the internet allows, it is now possible to find dozens of companies dedicated to the same task. Therefore, companies must take special care of their performance and show themselves as necessary to prevent their customers from replacing them.

In this context, a new professional profile has emerged linked both to companies in the. Business area and those engaged in Trade activities. This is the account manager or account manage: a professional special responsibility of dealing with customers.

Its function is to maintain a link between both parties, which is productive for the company but at the same time responds to the needs of customers.

This profile can also be found in Advertising, Communication and different areas that require attention to a large number of clients. For this, a worker is assigned the responsibility of managing the relationships and communications of certain customers or accounts with the company.

What training is required to be an account manager?

Exercising this profile does not necessarily mean taking a certain career. To be an account manager, the fundamental thing is the experience in sales and dealing with the client, the management of certain skills and basic knowledge about Commerce or Business.

However, this profile can be accessed through careers related to sales or commercial techniques, and even training in Marketing.

The transcendental thing in terms of training will be to have at least one specific course of customer service that allows us to better develop this profession. But in reality, all training must be complemented with specific skills.

Skills to be an account manager

As in all jobs, the skills demanded of those who aim for this job will depend on the company in question, the sector to which it is dedicated and the specific requirements of the position.

But in general, the essential skills for all account managers may be:

•          Excellent communication
•          Negotiation
•          Persuasion
•          Problem resolution
•          Attention to detail
•          Commitment
•          Ability to work according to results

Therefore, to exercise this profession is not only necessary to pursue a career linked to it but to improve with the development of specific skills. The important thing will be to be able to demonstrate them in a job interview through facts in order to make it clear that you have the necessary preparation for the task.

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